Marketing Manager for globally partnered third party service providers, internal clients, and our customer loyalty and recognition program. Business champion for enterprise-wide marketing/IT projects, including enhancements for our public web site and system architecture changes to better handle our customer loyalty and recognition program.
Developed and managed global marketing programs for:
- Equipment Financing (JV with Travelers Financial Corp.)
- Insurance (Partnered with Marsh)
- Warranty (Partnered with AmTrust)
- Shipping (Partnered with uShip)
- 1031 LKEs (Partnered with Accruit)
- Refurbishing (various partners)
- Recruiting (working very closely with the Recruiting team on the appropriate external marketing strategy and execution)
As many of these programs were new, I also managed the marketing development and global implementation of these at their initiation as part of cross-functional project management teams.
Developed and managed strategic marketing plans and execution for internal clients including: Recruitment, Training, HR; Properties & real estate (dispositions through auction); Auction Operations (on-site customer experience).