Marketing Manager for globally partnered third party service providers, internal clients, and our customer loyalty and recognition program. Business champion for enterprise-wide marketing/IT projects, including enhancements for our public web site and system architecture changes to better handle our customer loyalty and recognition program.
Developed and managed global marketing programs for equipment financing, insurance, warranties, shipping, 1031 Like Kind Exchanges, and Refurbishing. As many of these programs were new, I also managed the marketing development and global implementation of these at their initiation as part of cross-functional project management teams.
Developed and managed strategic marketing plans and execution for internal clients including: Recruitment, Training, HR; Properties & real estate (dispositions through auction); Auction Operations (on-site customer experience).
- Exceeded targets for equipment financing in multiple fiscals
- Reformatted 1031 LKE program marketing to better align with Sales' objectives resulting in widespread use in USA division
- Oversaw redevelopment of employer brand to align with corporate values utilizing an in-house team and free cycles, saving significant costs from a planned external redevelopment.